Trade Show Staff Training

Learn how to train your staff to be charismatic closers that rock at trade shows



Deciding to attend a trade show is a large investment for any company. Preparation is essential: go to a trade show prepared or don’t go at all. Every person in your booth is an ambassador to your company; they need to be prepped, and know what your key messages are and who has what role on the day Trade show attendees usually plan a list of whom they’re going to visit before ever entering the convention center doors – make sure you are on that list.

Get the tools you need to succeed with our Trade Show Staff Training course. A successful trade show has massive benefits for your company on loads of levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get ready to create closers with charisma.

Learn how to:

  •     Recognize effective ways of preparing for a trade show
  •     Know essential points to setting up a booth
  •     Know the Dos and Don’ts behaviors during the show
  •     Acknowledge visitors and welcome them to the booth
  •     Engage potential customers and work towards a sale
  •     Wrap up the trade show and customer leads

Course Content


Module One: Getting Started


Module Two: Pre-Show Preparation


Module Three: Booth Characteristics and Set-Up (I)


Module Four: Booth Characteristics and Set-up (II)


Module Five: During the Show (I)


Module Six: During the Show (II)


Module Seven: Qualifying Visitors


Module Eight: Engaging the Right People


Module Nine: The Rules of Engagement (I)


Module Ten: Rules of Engagement (II)


Module Eleven: After the Show


Module Twelve: Wrapping Up


Course features:

12 Modules

Full Lifetime Access

Available on Web

Certificate of completion

5 Enrolled