Learn How to Create a Google Adwords Campaign Online

Learn how Google AdWords work, what PPC means, how to select keywords and design a compelling Ad


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Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. This will help you know how to:

  • Define Google AdWords and pay per click
  • Set up keywords lists and groups
  • Find tracking and statistical information
  • Describe conversions from clickthroughs
  • Decide whether they will write their own ads or enlist help

Course Content


Session One: Course Overview


Session Two: Understanding AdWords Lingo


Session Three: Creating an AdWords Strategy


Session Four: Creating a PPC Campaign


Session Five: Designing Your Ads


Session Six: Looking at Success


Course features:

6 Modules

Full Lifetime Access

Available on Web

Certificate of completion

5 Enrolled